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Repurposing content means taking your content (your blog, vlog, podcast) and turning it into something…else. So you don’t have to keep writing copy, recording podcasts, and brainstorming social media posts. We’re going to take one piece of content and change the format so that it’s more usable on other platforms for your followers.
I’ve got a client with a podcast who sends me a rough transcription that I turn into a blog, an email to her followers, and a podcast description. The content can then easily be turned into social media content and shared on a variety of platforms.
The whole process takes about an hour and a half. And so my client goes from just having a podcast (which took 15-20 minutes to record), to having a blog, email, podcast description and social media posts that she can share.
Why go to all the trouble?
Why should you go through all that trouble to repurpose a podcast or video into a blog post? One reason is for the SEO value and so your dream client it when they do a Google search.
But really the best reason is because not everyone likes to watch videos or listen to a podcast! It might take 10 minutes to watch a video but if I’m going to skim through an article that’s got a headline, subheadings, and bold fonts that stand out, it might only take a few minutes to read.
The amount of editing your piece takes depends on the quality of your content – if it’s well planned out it’s a bit smoother, if it’s more off the cuff it might take longer to edit because your speech wanders. Either way, it’s still the easiest way to create content for your biz!
This is something that you can easily do too, even if you don’t like to write (especially if you don’t like to write!).
Record a video, a podcast, or do a Facebook Live (and if you just want to write a blog you don’t even have to hit publish! The rough audio or video version is fine. Otherwise, just use your normal vlog or podcast recording).
If you’re doing a Facebook Live you can download it and save it as an mp4.
Next step is to transcribe your audio. I love Temi for big projects, but there’s a fee (the first one is free) but I use Otter.ai most of the time. It’s not as good as Temi (but it’s good enough). It’s also a lot slower (so keep that in mind if you’re transcribing a long training).
You can also import your saved Facebook Live right into either platform to transcribe!
Temi or Otter.ai will send you a rough transcription (really, really rough!) so now we’re going to buckle down for some serious editing (but this is still so much easier and faster than writing from scratch – even for me and I write for a living!).
Start by editing out all the ums and ahs, and whatever filler-phrases you use (apparently I say “so” a lot).
HELPFUL HINT: It can be really tough to listen to yourself when you’ve done a live or video, but I really encourage you to do it, because then you’ll see the mistakes and the annoying habits that you have (and then you’ll stop doing them).
As you go through your soon-to-be blog post, look out for weird punctuation, especially and questions marks, because a lot of people speak a statement like a question (it’s actually called high rising terminal, upspeak, or uptalk) and your transcription will pick that up and add in the question mark.
Delete all the timestamps along the way, too and fix paragraphs (the transcription service will break up the audio but they aren’t actually paragraphs) so once the timestamps are removed you need to figure out where to add the natural breaks for the paragraphs.
Depending on how organized you are with your thoughts, you may have to do a lot more editing to do and need/want to shuffle things around, but really, if you want to do it super quick, just do the cleanup: edit out those extra words, take out random question marks and extra commas, delete the timestamps, and seperate natural paragraphs off, and remove that doesn’t flow.
You can move some things around but you don’t have to, this is why it’s so good for people who don’t like to write, because you’ll just have all this information already there. And we really want to simplify the whole process so that you’ve got that blog post.
5) Finishing touches
Create a headline, add images, and put subheadings, bullet points or other ways to break up the content and make it easier to read.
Also add in a link to the video or to the podcast in case somebody actually wants to listen to or view it.
Now you can take your blog and turn it into an email. So if you’ve got an email list, or you’re building your list, you can now send out an email inviting subscribers to either go read the blog or listen to the podcast.
Most of the email will almost be cut and paste right from the blog and add an enticing subject line (it can be the same or similar to the headline of your blog).
Just a note, when you’re writing blogs, and recording podcasts and videos, we’re aware that we’re speaking to many people at once. So you might say might say, “you guys” or “women”, but when you send your email, you’re really sending it to one person (at a time) so when you personalize the greeting (Hi, Hey, Dear, whatever you use) remember, this is to one person.
Don’t forget to add in the links to both the blog, video and/or podcast in the body of your email. Add this nearer to the top of the email and again later on near the end.
The body of the email is a teaser to go read more, but it’s not all the information that you’ve covered in your podcast (because you want them to click over there to engage with you more). .
So in this case, if I’m going to send an email out about this blog (which I did!), I won’t put every single step of how to repurpose your blog into the body of the email (“this is the first step, and this is the second step. And this is the third step”), it’s just the teaser.
Something like, “Hey, friend, I know you’re super busy. And you don’t have time to do all the blog posts and the live videos and the podcasts, I get it. But I’ve got a fun and easy way where you can actually create all the content that you need for a week; a podcast/vlog, an email to your subscribers and social media content! All in an hour or two a week (and it makes batch content creating a breeze). Read all about by clicking the link or go to the video over here”.
Then add in your sign off!
7) Podcast or video description
If you want to add in a podcast or video description, you can take it almost word for word from your email. But now, instead of speaking to just one person (so if you said, Hi friend, or a first name) you would use a plural form (like hey, guys) or leave it out entirely.
8) Social Media posts
Now you can pull out even smaller teasers for social media and send followers to the blog post or podcast.
So for this blog post I might say, “Hey, are you tired of writing a blog post and doing a podcast and doing a video? I’ve got a fun and easy way to repurpose your content in less than an hour a week” and just add a graphic and link.
And then you can share on your Facebook business and personal page, your group and in other groups on days when you’re allowed to share.
Depending on the length of your video or podcast, this takes me about an hour and a half. That doesn’t include the time to transcribe or the actual time to do any recording. But you could come up with a whole weeks or two worth of content in the space of about an hour or two.
I am really, really excited to start seeing some more content coming out!
(Wonder if I really put my money where my mouth is? Yup. This was a Facebook Live from my Weekly Training that was transcribed and turned into a blog, email, and social media posts.)