Take your launch from 'ok' to
absolutely phenomenal!
Helping Kingdom coaches shine their light in the marketplace.
All goal-crushing launches need three elements.
An irresistible offer
+ copy that converts
+ design that helps the reader focus
It’s my business to market + sell your expertise. And without all three in place, you’ll have less impact on the people you're called to serve.
We'll start by setting data-based launch goals, finding your UVP, making sure your offer is irresistible, outlining your best funnel strategy. From there I'll craft copy proven to convert for your sales page, thank you pages & emails!
Finally I'll help design direction (or recommend an experienced funnel designer & ad specialist from my network of Christian service providers if you need it).
It's the Graphite & Grace difference.
It's not what you do.
It's why you do it.
"If you are needing sales copy, Claire is the BEST and highly recommend her!"
Claire is a genius when it comes to copy for sales pages, websites, landing pages, and emails. She truly understands all aspects of marketing and dives in to get a clear understanding of your business. I originally hired Claire for one project but have since built an ongoing relationship with her because her skills are top-notch. She was the missing piece to my business!
- Carissa Kruse, Carissa Kruse Weddings.
A FG-certified since 2020, former lead copywriter for Dave Ramsey & 18+ years writing for online + brick-and-mortar businesses.
Uncover what makes your offer utterly unique so your dream humans see you as the industry expert.
Set realistic (& stretch) launch goals based on your audience data & funnel benchmarks.
Offer strategy that can take your existing offer from good to phenomenal!
Increase conversions, open, and click through rates on every funnel step.
Create Offers That Sell!
Sales gets EASY (& fun) when your offer makes your dream humans say, "Yes! Take my money!". This PDF shows you
how.
"Claire was an answer to prayer when it came to getting my copy done for my updated website"
She crafted the copy for my home page, about page, and sales page in a way that capture my voice and speaks to my ideal clients without sounding "salesy" or fake. Then entire working process was smooth, fast and professional. Claire is a great resource for your copy-writing needs!
- Cassie Kitzmiller, Business Growth Specialist for Believers.
Triple Threat Marketing
Copy that Drives Profits...
Funnel strategy
In this 2-hour launch intensive we’ll look at the benchmarks of every step of your funnel (we're ditching the guesswork) as well as YOUR specific numbers based on your reach. We’ll dig into your offer (USP, naming, features, bonuses, and FAQs). Then strategize & wireframe the best funnel for your offer.
Launch Copy
Digital response copy (the kind that makes my clients’ sales pages convert higher) isn’t creative writing. It’s human psychology. Connecting emotionally, opening possibilities, and answering questions before they’re asked. From emails & sales pages, to abandoned cart & landing pages.
WEbsite copy
Website copy isn’t just about words on a page; it’s a strategic tool for connection. It’s about understanding your audience’s needs, telling your unique story & guiding visitors to action. From engaging homepages to compelling service descriptions, every line is crafted to build trust & drive conversions.
Copy Coach
Enhance your high-ticket coaching program with a copywriting coach. I can help your members craft persuasive, professional messages that highlight their program's value , build trust, and create emotional connections, ultimately helping them get an even greater transformation.
"She is truly a GEM!!!"
There are so many options for support in the on-line space, yet no one else is Claire Winson. She is super smart, understanding, gifted in her craft, delivers more than she promises and above all she walks with the utmost integrity. I promise you will not be sorry to engage with her and work with her!!! She is truly a GEM!!!
- Stephanie Morin Sherwood, Founder of The Tapestry Network Non-Profit.
Hey! I'm Claire!
Conversion Copywriter & Funnel Strategist
Back in college, my senior project was to create a communications plan for Make-A-Wish Hawaii. And there was this little boy who'd wished for his own laptop.
No lavish Disney trip. Literally just a PC you can grab at Walmart for less than $500.
A week later, he was gone. And his wish? Unfulfilled.
Maybe there weren't enough donors. Or volunteers. Or businesses involved.
Whatever it was, it broke me & my team. We were convinced that if we crafted the right messaging and shared it in the right places--no child would ever be forgotten again.
Almost 20 years later and the story still powers my work.
Every coach, course creator & expert I work with is on a mission.
With a background of 12+ years in PR & strategic Communications for corporates like Macy's and McDonalds and in six years as a conversion copywriter for digital entrepreneurs, small business non-profits I'll help you grow your impact & revenue with your next launch.
Deliver life-changing results to Even more clients
Client Love Notes
I Believe Jesus Christ is Lord...
...and my work is done unto Him in accordance with Colossians 3:23. A portion of all profit is tithed to our local church & donated to pro-life organizations, missions, and the Bible & Literature Missionary Foundation.
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